Performance boost projections help you understand the impact of pausing a losing ad. For every test result, Adalysis calculates the potential change if the loser ad is paused or deleted.
The performance change is calculated for five metrics: clicks, conversions, cost, CPA and total conversion value. The boost projection is shown in two places:
For each test result
Aggregated at the account or campaign level
Aggregated data is shown for all available test results on the single ad group screen.
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