Ad testing metrics

Modified on Mon, 30 Dec, 2024 at 9:47 AM

Adalysis can generate ad test results for six popular metrics. The metrics are tested independently of each other. By default, all six metrics will be included in all single ad group and multi ad group tests.

We use the same metrics that you see in your Google Ads account, when appropriate, to make the data easier to review.

How to use the metrics to make test decisions

When Adalysis finds a statistically significant test result, we'll display the confidence as either 90%, 95% or 99%. Confidence values of less than 90% are displayed as --. For example, the below test result has a statistically significant CTR result with confidence of 99%.

The higher the confidence, the more sure one can be about the long term validity of the result. However, higher confidence levels generally require more data. Depending on your test strategy and account volume, you'll need to decide what confidence level you'd want to reach before pausing losing ads. You can use thresholds to control the confidence needed before winners are declared.

Can metrics be disabled?

You can disable metrics that don't apply to your account. Disabling a metric means it won't show on the test result screens, so you can focus on what's most relevant to you. For example, accounts that don't set a conversion value won't need test results for conversion value/cost and conversion value/impressions.

You can enable/disable the metrics in the Ad testing settings.

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