With Adalysis, you can analyze performance trends to understand the underlying reasons for the changes and to stay in control of your campaigns.
Performance monitors
Start by defining the metrics you want to monitor — such as lost impression share or conversion volume changes — using performance alerts.
- Use prebuilt alerts as a starting point, or customize your own monitors.
- Triggered alerts link directly to the Performance Analyzer for deeper comparisons.
Click here for the performance monitoring tutorial.
Performance Analyzer
The Performance Analyzer helps you compare data across two time frames to identify where performance has changed.
- Drill down to specific campaigns, ad groups, or keywords to find root causes.
- Isolate areas of concern and gain visibility into what drove the change.
Click here for the Performance Analyzer overview.
Performance overview
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