Audit performance trends

Modified on Mon, 16 Dec at 10:15 AM


With Adalysis, you can analyze performance trends to understand the underlying reasons for the changes and to stay in control of your campaigns.

Performance monitors


Start by defining the metrics you want to monitor — such as lost impression share or conversion volume changes — using performance alerts.

  • Use prebuilt alerts as a starting point, or customize your own monitors.
  • Triggered alerts link directly to the Performance Analyzer for deeper comparisons.


Click here for the performance monitoring tutorial.


Performance Analyzer


The Performance Analyzer helps you compare data across two time frames to identify where performance has changed.

  • Drill down to specific campaigns, ad groups, or keywords to find root causes.
  • Isolate areas of concern and gain visibility into what drove the change.


Click here for the Performance Analyzer overview.


Performance overview


For a detailed breakdown, go to your dashboard and click Performance.

  1. Select campaigns and adjust date ranges.
  2. Chart KPIs to track trends, such as Top Impression Share vs. Impressions.
  3. Click on data points to dig deeper.


Click here for more about performance charts.


By combining performance monitors, charts, and the Performance Analyzer, you can pinpoint opportunities for improvement, such as:

  • Adjusting bids or budgets
  • Improving your quality scores
  • Refining campaign targeting strategies

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