Adalysis vs Google Ads

What does Adalysis offer that the Google Ads interface doesn't? Here's what sets us apart:

Automated audits and alerts

• 100+ prebuilt, configurable alerts highlight account setup issues and performance bottlenecks. 
• Define your own custom rules to tailor the system to your needs.
• Set automatic actions to save time on repetitive tasks.
• Get notifications on Slack or email for critical alerts.

Performance analysis and optimization

• The Performance Analyzer creates visual performance comparisons to identify the root causes of change down to the keyword level.
• RSA asset management at scale with aggregate data and bulk update features — the only tool of its kind available today.
• Flexible and powerful performance monitoring, which you can tailor to your accounts.
• Quality score data at all levels with intuitive visual representations to zoom into problem areas.
• World-class search term management tools that provide accurate analysis and full control.
• Fully automated A/B ad testing that lets you test across ad groups and other data sets.
• Clear views of all campaign settings and how they affect performance.
• Performance Max insights to make campaign management much easier.
• Keyword structure and performance insights simplify refining keyword targeting.
• Display placement data aggregated at all levels so you can easily spot trends and insights.
• Audit alerts show at multiple levels, with additional information and context.
• Automated performance analysis for segments, locations, and landing pages. 

Transparent budget management

• View all budgets clearly and get boost alerts highlighting opportunities to reallocate your spend.
• Quickly spot opportunities to boost spend with aggregated data on lost impression share by budget.
• Get accurate forecasts to predict your performance and the impact of planned changes.
• Automate daily budget adjustments to hit your targets. You can also set future spend goals, automatic rollover for under/overspend, and rule-based pausing/enabling of campaigns.
• Define and monitor pacing at multiple levels.

Full change history for essential data tracking

• Assess the impact of changing a bid, bid adjustment, or even the campaign bidding strategy. Adalysis tracks the exact date these changes are made and provides a before-vs-after performance comparison. This makes bid management much easier and more transparent.
• Track the exact date each ad was created or enabled. This ensures accurate ad testing and provides a clear history of your ads' lifecycle.

Account setup and management tools 

• Campaign builders help you build campaigns from scratch with a csv file. The keyword grouper also builds campaigns from flat lists of keywords.
• Move keywords (and negative keywords) between ad groups, change their match type, or make your negatives process more scalable.