The Performance Analyzer lets you easily compare data across two time frames. It helps you to quickly see what identify what's driving performance changes, and drill down into individual metrics for deeper insights.
To access the tool, go to your dashboard and click Dashboard > Performance > Performance Analyzer. Select the campaign details, and choose the time frames for your comparison. Now, click on the Compare button.
The Performance Analyzer and root cause comparisons are also embedded in the Alerts and Performance tabs.
When you have the results, it’s easy to see what drove the changes in the account and how the various metrics interact. Click on a blue icon for a detailed comparison by campaign, ad group or keyword.
Present your insights straight from the dashboard or click Download as pdf.
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