Managing budget groups

A budget group is a set of campaigns/budgets you specify in Adalysis to manage and track their collective spend and performance. 

Important: Please note that budget groups aren't the same as shared budgets. The campaigns in a budget group continue to run individually. Defining a budget group in Adalysis has no impact on how the campaigns run in Google Ads. It's only a logical grouping in Adalysis to make it easier for you to manage a set of brand campaigns, search campaigns, etc.

Once you define a budget group, you will be able to:

• Set a total daily or monthly budget for those campaigns and let Adalysis split the total budget across the individual campaigns based on a performance goal you specify.
• See the pacing based on the allocated spend.
• See the estimated monthly projected spend for the group.
• See the aggregate performance of the campaigns within the group.
• Automate the daily budget allocation to achieve a monthly spend goal

Budget groups can be set up from the Budget tab, as shown below: