Managing budget groups

Modified on Thu, 7 Mar at 7:09 PM



A budget group is a set of campaigns/budgets you specify in Adalysis to manage and track their collective spend and performance.  


This is not the same as shared budgets; the campaigns in a budget group continue to run individually.  Defining a budget group in Adalysis has no impact on how the campaigns run in Google. It's only a logical grouping in Adalysis to make it easier for you to manage a set of brand campaigns, search campaigns, etc. separately from the rest.


Once you define a budget group, you will be able to:

  • Set a total daily or monthly budget for the campaigns within and let Adalysis split the total budget across the campaigns individually based on a performance goal you specify.
  • See the pacing based on the allocated spend.
  • See the estimated monthly projected spend for the group.
  • See the aggregate performance of the campaigns within the group.
  • Automate the daily budget allocation to achieve a monthly spend goal


Budget groups can be set up from the section shown below:






 

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article