A budget group is a set of campaigns/budgets you specify in Adalysis to manage and track their collective spend and performance.
This is not the same as shared budgets; the campaigns in a budget group continue to run individually. Defining a budget group in Adalysis has no impact on how the campaigns run in Google. It's only a logical grouping in Adalysis to make it easier for you to manage a set of brand campaigns, search campaigns, etc. separately from the rest.
Once you define a budget group, you will be able to:
- Set a total daily or monthly budget for the campaigns within and let Adalysis split the total budget across the campaigns individually based on a performance goal you specify.
- See the pacing based on the allocated spend.
- See the estimated monthly projected spend for the group.
- See the aggregate performance of the campaigns within the group.
- Automate the daily budget allocation to achieve a monthly spend goal
Budget groups can be set up from the section shown below:
