Identify effective ad copy

To manage and improve your responsive search ads (RSAs), go to Ads and check out Manage RSA assets and RSA asset insights.

RSA asset insights show you performance breakdowns, ad strength, pinning data, and how often specific assets are used. You can click on some criteria to view the ads that meet them.

In Manage RSA assets, you can edit, delete, or pin assets while reviewing their usage frequency, serving patterns, and impression-weighted performance ratings. This helps identify top-performing assets and potential areas for testing or improvement.

When creating or editing ads from the main Ads screen, folder icons display commonly used assets by ad group or account. Click these icons to reuse or modify assets, streamlining the ad creation process.

With these tools and insights, you can optimize asset performance, develop new ideas, and test variations to enhance your campaign results effectively.