Keywords conflicts

Adalysis will alert you to any instances where a negative keyword (ad group, campaign, or list negative keyword) is stopping a regular keyword from running. You will see the alert on your Dashboard, under Audit Alerts / Keywords. 

Step 1

Clicking on the above alert will open a list showing all the regular keywords that are not running due to a conflict with a negative keyword.

Please note: It is possible for a conflicting keyword to receive impressions due to how Google matches synonyms. However, even if there are impressions, your keyword will not run fully as expected until the conflict is resolved.

You can see the matched search terms for each keyword by clicking on the icons in the Matched search terms column. Use the toggle Show last 30 days performance to see the main metrics for each keyword along with their Quality Score.  

Step 2

To fix the conflict between the regular keyword and the negative one, you need to make a decision based on the specific scenario of each keyword. Select the keywords and decide whether you want to delete the negative keyword or pause the regular keyword. 

Option 1 - Delete the negative keyword causing the conflict. This is the best option if you realize that the negative keyword was added by mistake or at the wrong level (e.g., at the campaign level instead of the ad group level). 

Option 2 - Pause the regular keyword that is not running. This option should be selected if you realize that some of your keywords are in the wrong place and should be moved to another ad group, or if you don't want to bid on this keyword anymore.