Search term tools

Adalysis offers several tools to make it easier to manage your search terms. Go to the Search terms tab for prebuilt filters that help you to identify potential positive and negative keywords efficiently.

You can see the combination of keywords and ads that matched each search term in the Matched keywords column. Or click on Campaign n-gram search terms or Account n-gram search terms for one, two and three-word patterns within your search terms. Finally, click Blocked search terms for existing negatives.

Adding negative keywords

For underperforming search terms, select them and click Add as negative keyword. Adalysis will automatically check for conflicts with existing keywords.

You can then adjust the default settings for match types (exact, phrase, or broad) and levels (ad group, campaign, or account) when adding negative keywords. This applies to your list as a whole and individual negatives.

Adding keywords

If you identify valuable search terms, select them and click Add as keyword. Adalysis will automatically check for duplicates. You can also add your keywords to new ad groups, automatically copying ads from related ad groups. Review the keyword and ad combinations before clicking Proceed.