Analyzing keyword match type distribution and performance

Modified on Mon, 23 Dec at 9:55 AM


Need to quickly see the performance of your keywords by match type? Go to Keywords and click Match type distribution. Insights exist for Keywords and Negative keywords.



Keywords



  1. Select all campaigns, a specific campaign, or campaign groups (based on labels). 
  2. Click the Compare to the previous period toggle for performance comparisons. 
  3. Click any number in the Keywords column to drill down to the keyword level. 


If you decide decide to change match types, check out our bulk update tool.


Negative keywords


Here's the overview Adalysis provides for negative keywords: 





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