Keyword bids below the recommended minimum

Keywords with bids below the minimum required for showing either on the first page, top of the page, or top position will get fewer impressions. Adalysis will alert you to keywords bids below the recommended minimum.

You'll see the alert under Alerts > Bid suggestions on your dashboard. Click on it for a list of affected keywords and suggested bids.

Select all keywords or filter the ones you want to update and click Apply bid change.

Adjust suggested bids 

By default, suggested keyword bid changes will be calculated to match the current first-page bid (or top of the page, or first position bid).

1. You may choose to increase/decrease the bids in bulk to be x% higher or lower than the first-page bid.
2. You may also want to set a maximum limit for your new bids.

After you've finished updating the settings, click Recalculate bids to refresh the bid suggestion list. Once you're happy with the bids, click Apply bid change.

Please note: Adalysis calculates bid suggestions for all keywords, regardless of whether they are below the first-page bid (or top of the page, or first position bid) or above it. This is to adjust all bids to the chosen threshold.

3. By switching the toggle, you can exclude keywords that are already above the threshold.

Change bids in bulk

You can access the same tool under Keywords, in the Change bid menu. Select the keywords you want to update and choose one of three options: Set bid to First page bid, Set bid to Top of page bid, or Set bid to First position bid. 

Alternatively, choose Change bid... to change bids irrespectively of the first page, top of the page, or top position thresholds. Instead, increase or decrease bids in bulk by a fixed amount or percentage.