Keyword conflicts

Adalysis will alert you to negative keywords (ad group, campaign, or list-level) that are blocking a regular keyword.

You'll see the alert under Alerts > Keywords on your dashboard. Click on it for a list of keyword conflicts.

Important: due to how Google matches synonyms, it's still possible for keywords with conflicts to receive impressions. However, your keywords won't run as expected until the conflicts are resolved.

You can see the matched search terms for each keyword by clicking on the icons in the Matched search terms column. Use the toggle Show last 30 days performance to see performance metrics and quality scores.  

Resolving keyword conflicts

To fix a keyword conflict, select the keywords and decide whether you want to delete the negative keyword or pause the regular keyword.

Option 1 — Delete the negative keyword. This is the best option if you realize that the negative keyword was added by mistake or at the wrong level (e.g., at the campaign level instead of at the ad group level). 

Option 2 — Pause the regular keyword. Choose this option if you realize that some of your keywords should be moved to another ad group, or if you don't want to bid on this keyword anymore.