Before you can automate your reporting with Adalysis, you'll need to connect Looker Studio to Google Ads. This guide shows you how to set up a range of data sources and connections.
1. Sign up for your free Looker Studio account
Simply visit the Looker Studio page and click the Sign up for free button.
2. Create your data sources
To use the Adalysis report templates, you'll need to create the appropriate data sources:
- 2.1 Create Google Ads data sources
- 2.2 Create Google Analytics data sources
- 2.3 Create Microsoft Ads data sources
- 2.4 Create Facebook data sources
2.1 Create Google Ads data sources
- Looker Studio will retrieve your data directly from Google Ads, not from Adalysis.
- Looker Studio uses a data source to connect to a Google Ads account.
- A data source represents one Google Ads account or one MCC.
- A data source is configured only once, but it can be used in multiple reports.
Please follow the steps below to configure all the data sources you need for your reports.
Step 1. Go to the Data Source screen and click Create.
Step 2. Grant Looker Studio access permission to your Google Ads account
Step 3. Create the data sources that you will need access to in the future
IMPORTANT:
There are two types of Google Ads data sources: one for individual accounts, and another MCC accounts. Adalysis provides reports for both types, so we would recommend setting them up as described below.
INDIVIDUAL account data source connection
This connection allows you to see reports with data from a single Google Ads account.
In the example below, we should create a data source for the "German Timezone" account, one for "American Timezone", and so on.
MCC account data source connection
While Looker Studio can provide MCC-level reports covering multiple accounts, it can only show cost-related data (e.g. CPC, Conv. value) if all the accounts within the MCC use the same currency.
There are two types of MCC data sources you can create:
Single-currency MCC data source: all accounts selected in this data source use the same currency, which means Looker Studio can show cost-related data. Adalysis offers MCC single-currency reports.
Multi-currency MCC data source: the accounts in this data source use a variety currencies, so that cost-related data can't shown in the report. Adalysis also offers MCC multi-currency reports to allow you to monitor accounts with different currencies using one report.
Recap
- If you don't want to include cost-related data, please create one multi-currency data source. You may want to choose a name that's easy to recognize, like MCC-<MCCName>-MultiCurrency.
- If you want to see cost-related data in your MCC report, you'll need to create single-currency MCC data sources. You can create one single-currency data source for each currency you have.
2.2 Create Google Analytics data sources
2.3 Create Microsoft Ads data sources
2.4 Create Facebook data sources
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