Keyword Alerts

Duplicate (or similar) keywords
When you have duplicate keywords, you don't have control over which keywords the clicks go to, and hence your optimization efforts will not be ...
Wed, 16 Aug, 2023 at 7:23 PM
Keywords conflicts
Adalysis will alert you to any instances where a negative keyword (ad group, campaign, or list negative keyword) is stopping a regular keyword from...
Wed, 16 Aug, 2023 at 7:24 PM
Adgroups with no keywords
To help you spot instances where adgroups do not have any active keywords (excluding DSA adgroups), Adalysis will regularly analyze your account and alert y...
Wed, 16 Aug, 2023 at 7:24 PM
Keywords with poor conversions
Adalysis regularly analyzes your keywords and uses default settings to identify and alert you about any keywords that are not converting well.  Such keyword...
Wed, 16 Aug, 2023 at 7:24 PM
Fixing keywords with incorrect match types
Adalysis will notify you about keywords with syntax problems that may lead to less control over when your ads are showing. Examples of malformed keywords i...
Wed, 16 Aug, 2023 at 7:24 PM
Keywords with unsecure Final URL
Google Ads recommends using secure URLs (https instead of http).  Keywords with a Final URL that don't meet this criteria will be flagged in the dashboa...
Wed, 16 Aug, 2023 at 7:25 PM
Keywords with Poor Ad Relevance Quality Score
When you have an adgroup with some high volume keywords having an above average (green) Ad relevance while others have a below average (red) Ad relevance...
Wed, 16 Aug, 2023 at 7:26 PM
Disapproved Keywords
Adalysis will regularly check your account and alert you whenever it finds disapproved keywords. You will see the alert on your Dashboard, under Audit Alert...
Wed, 16 Aug, 2023 at 7:26 PM
Adgroups with too many keywords
During the regular audit checks, Adalysis will trigger an alert if any of the adgroups have more than 50 (or your custom number) keywords. You will see the ...
Wed, 16 Aug, 2023 at 7:26 PM
Keywords with rising CPC
Adalysis will show you an alert if the average cost per click (CPC) of some of your keywords (in campaigns using manual bidding) suddenly increases without ...
Wed, 16 Aug, 2023 at 7:26 PM